Picture source: River Island
Rihanna’s navy
were in full force for her collaborative debut with High Street giants River
Island. The Slender toned models cavorted the runway with polaroid snap
sequence with their slick tresses and thin seamed garments to embrace a handful
of photo opportunities by the many celebrities, journalists & stylish
guests who attended the show.
As tempting as it
is to join the bandwagon of cadets attending the launch of the collection on March
5th, I reserve any desire to ‘give
a phuck’ (cc: Rihanna) and follow suit to say that the collection was anything
short of amazing or outstanding as that is a hyperbole. I am slightly
disappointed that her nonchalant attitude clashed with her feisty streak
towards fashion and simply replicated her way of work. Microwaved, boxed and
current. I am left looking glutton and feeling overfed from the experimental
tie dye, American Apparel knockoffs, overuse of Jersey, double denims &
heavy dose of silk polyesters used in the collection.
The fun &
innovative part of the collection lies within the branding itself. Ri-Ri (as
she calls it) for River Island couldn’t have been a more perfect made match for
embarking on the painful cliché’ of joining the rank of celebrities who are in
it for the money. It would just defeat the purpose of what high street fashion
does for consumers, if she was to give me a collection worthy of investment.
Whether I choose
to invest in High street’s version of high fashion or not, It is exciting to
see High street brands expanding on their efforts of generously feeding their
customers with carbon copies to innovatively create inspiration.





