Picture source: River Island
Rihanna’s navy were in full force for her collaborative debut with High Street giants River Island. The Slender toned models cavorted the runway with polaroid snap sequence with their slick tresses and thin seamed garments to embrace a handful of photo opportunities by the many celebrities, journalists & stylish guests who attended the show.
As tempting as it is to join the bandwagon of cadets attending the launch of the collection on March 5th, I reserve any desire to ‘give a phuck’ (cc: Rihanna) and follow suit to say that the collection was anything short of amazing or outstanding as that is a hyperbole. I am slightly disappointed that her nonchalant attitude clashed with her feisty streak towards fashion and simply replicated her way of work. Microwaved, boxed and current. I am left looking glutton and feeling overfed from the experimental tie dye, American Apparel knockoffs, overuse of Jersey, double denims & heavy dose of silk polyesters used in the collection.
The fun & innovative part of the collection lies within the branding itself. Ri-Ri (as she calls it) for River Island couldn’t have been a more perfect made match for embarking on the painful cliché’ of joining the rank of celebrities who are in it for the money. It would just defeat the purpose of what high street fashion does for consumers, if she was to give me a collection worthy of investment.
Whether I choose to invest in High street’s version of high fashion or not, It is exciting to see High street brands expanding on their efforts of generously feeding their customers with carbon copies to innovatively create inspiration.